Founded in 1845 in Stolberg, Germany, Maurer & Wirtz began as a family-owned soapworks established by Michael Mäurer and his stepson Andreas August Wirtz. The company initially specialized in producing high-quality soft soaps, curd soaps, and fine soaps, which quickly gained local acclaim. Over the decades, Maurer & Wirtz expanded its expertise, evolving into a leading producer of detergents, personal care products, perfumes, and cosmetics.
Today, the company is celebrated for its exceptional craftsmanship and innovation, with a portfolio of iconic brands that have stood the test of time. Among these are the luxurious Baldessarini line, the timeless 4711 Original Eau de Cologne, the refreshing 4711 Acqua Colonia, and the classic Tosca range. However, it is the Tabac Original line that has become the crown jewel of Maurer & Wirtz.
Launched in 1959, Tabac Original revolutionized men’s grooming with its bold, aromatic fragrance and comprehensive range of products. A true milestone in perfumery, it remains one of the most trusted and successful men’s fragrance collections in Germany, beloved for its enduring quality and distinctive scent. Generations of men have relied on Tabac Original for grooming essentials that combine tradition with contemporary appeal.
With over 175 years of history, Maurer & Wirtz continues to uphold its legacy, blending heritage with innovation to create products that resonate with modern consumers while honoring its roots.
