Shop our Urban Decay collection: a celebration of bold, rebellious beauty that defies convention. Founded in 1996 in Southern California, Urban Decay burst onto the scene with its fearless approach to makeup, challenging a world of safe, conventional colours with its edgy, high-performance products. The brand’s disruptive debut featured daring shades and quirky names inspired by urban landscapes, paving the way for a cult following that thrives on self-expression and individuality.
Urban Decay is renowned for its cruelty‐free and vegan formulas, ensuring every product is as kind to the planet as it is vibrant on your skin. From the iconic Naked Palette that redefined everyday beauty, to an expansive range of lip, eye, face, and body products, each item is designed to empower you to create looks that are as unique and fearless as you are.
Whether you’re after long-lasting eyeshadows or high-pigment lip products, our Urban Decay collection invites you to break the rules and express your true self. Discover makeup that’s not just about beauty, but about making a bold statement: pretty different in every way.
